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近几年电子商务行业发展迅速,实用性人才需求量大,各大高职院校纷纷开设电子商务专业,但却存在电子商务专业培养方向模糊、课程设置不尽合理、实践环节薄弱等诸多问题,笔者根据工作实际,介绍了目前职业院校电子商务教育的现状,分析了电子商务专业毕业生的就业去向,探讨了电子商务专业建设中的培养目标和知识体系。
In recent years, the e-commerce industry has developed rapidly, and practical talents are in great demand. Major vocational colleges have established e-commerce majors, but there are many problems such as the vague direction of e-commerce specialty training, unreasonable curriculum setting, and weak practice links. According to the actual work, the author introduces the current status of e-commerce education in vocational colleges, analyzes the employment trends of e-commerce graduates, and discusses the training objectives and knowledge system in e-commerce professional construction.