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新技术时代,读者与媒体的互动被作为贴近性的要素加以充分利用。方式不断创新演进。从“读者来信”“热线电话”到“手机短信报料”和图片、音视频提供,BBS、博客、跟帖、即时通讯、网上音视频交流等手段的应用大大拓展了互动的功能和作用。互动也成丰富报道手段、延长传统媒体产业链条的重要形式。互动电视:用最少的钱办出效率南方电视台台长区念中说:“我比较看好互动电视。它目前在国际上有成功的先例,英国 CELLCAST 公司专事开发互动电视,与天空电视台合作,获取很大
In the new technological age, the interaction between readers and the media is fully utilized as a close element. Way of continuous innovation and evolution. From the application of ”reader’s letter“ hotline ”to “ SMS message ”and pictures, audio and video delivery, BBS, blog, thread, instant messaging, online audio and video communication and other means greatly expanded The function and role of interaction. Interaction has also become a rich reporting tool to extend the traditional media industry an important form of chain. Interacting TV: Producing Efficiency with Minimal Money Nanshi, Director of Southern TV Station, said: "I am optimistic about interactive TV. It is currently a successful precedent in the world. CELLCAST of the United Kingdom specializes in developing interactive television and cooperating with Sky Television , Get a lot