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社会主义精神文明的鲜花不仅盛开在人们的思想领域里,同时也盛开在生产和商业工作的舞台上. 美学与科学技术的结合,这是满足人们“精神功能”要求的一个强有力的手段。随着我国人民生活水平的不断改善,人们对于商品除了要求确保其技术性能的内在质量即“物质功能”外,对于“精神功能”的要求也日益增高,这是增强商品竞争,提高商品等级,确保较好经济效益的一个级其重要的问题,我们决不要低估了它们所起的作用. 那么对商品“精神功能”的要求主要体现在哪几个方面呢? 根据我们多年的实践体会到主要表现在商品外观、包装装璜和色调等几项工作上,现简述如下: 一、包装装璜是商品表现内在特性的艺
The flowers of the socialist spiritual civilization not only bloom in people’s ideological field, but also in the arena of production and commercial work. The combination of aesthetics and science and technology is a powerful means to satisfy people’s “spiritual function” requirements. With the continuous improvement of the people’s living standards, in addition to demanding the intrinsic quality of their technical performance, that is, “material function”, people’s requirements for “spiritual function” are also increasing, which is to enhance product competition and increase product level. We must not underestimate the role they play in ensuring the better economic efficiency. Then what are the requirements for the “spiritual function” of commodities? In accordance with our years of experience, The performance of the product in terms of appearance, packaging and coloring and several other tasks, are briefly described as follows: First, the packaging is a product of the performance of the inherent characteristics of the art