《茶叶信息集锦》(总第65)期

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一、中国茶叶股份有限公司成立 由中国土产畜产进出口总公司对其全资子公司中国茶叶进出口公司进行整体改制,并联合其他4家单位共同发起组建的中国茶叶股份有限公司于近日成立。 中国是最早发现和利用茶叶的国家,茶叶一直是我国传统、大宗出口商品。然而长期以来我国茶叶经营分散、管理体制不顺、缺乏知名品牌,行业没有龙头企业,严重制约了中国茶叶经济的发展。作为我国经营茶叶的最大企业,中国土产畜产进出口总公司1998年提出了实施“大茶业”战略的目标,即对茶叶产业进行战略重组,形成茶叶行业的龙头企业;综合开发利用茶叶资源,形成茶叶产业链,实现茶叶产业化规模经营;拓展国内外两个茶叶市场,创世界名牌,实行品牌经营;实现茶叶科研、文化、信息和茶叶经济的一体化,相互促进、共同发展。 中国茶叶进出口公司的前身——中国茶业公司于1949年11月23日成立,是新中国成立后的第一家专业公司。半个多世纪以来,公司累计出口茶叶近500万吨,创汇85亿美元,贸易网络遍布全球五大洲。中国茶叶股份有限公司汇集了中国土产畜产进出口公司经营茶叶的优质资产和品牌资源,集产、供、销、科研于一体,是目前全国最大的经营茶叶的企业,年茶叶出口量居全国第一, 1. The establishment of China Tea Co., Ltd. The China National Association of Native Produce and Animal Husbandry Import and Export Corporation made an overall restructuring of its wholly-owned subsidiary, China Tea Import & Export Corporation, and jointly established the establishment of China Tea Tea Co., Ltd. with other four units. China was the earliest country to discover and use tea. Tea has always been China’s traditional and bulk export commodity. However, for a long time, China’s tea industry has been decentralized, the management system is not smooth, and there are no well-known brands. There is no leading enterprise in the industry, which seriously restricts the development of China’s tea economy. As the largest company in China to manage tea, China National Import and Export Corporation put forward the goal of implementing the “big tea industry” strategy in 1998. It is the strategic restructuring of the tea industry and the formation of leading enterprises in the tea industry; comprehensive development and utilization of tea resources, Tea industry chain will be formed to achieve the scale of tea industry; expand domestic and international two tea markets, create a world famous brand, implement brand management; realize the integration of tea scientific research, culture, information and tea economy, mutual promotion and common development. The predecessor of China Tea Import and Export Corporation, China Tea Company, was established on November 23, 1949, and was the first professional company after the founding of New China. For more than half a century, the company has cumulatively exported nearly 5 million tons of tea and earned 8.5 billion U.S. dollars, and its trading network has spread over five continents. China Tea Co., Ltd. brings together China’s native livestock and animal products import and export company to manage tea quality assets and brand resources, integrates production, supply, sales, and scientific research. It is currently the country’s largest tea company, with tea exports ranking the first in the country. one,
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