阅读推广是校园文化的重要组成部分,在新媒体时代,大学生获取知识信息的途径多种多样,高校图书馆要主动适应互联网的特点开展大学生阅读推广活动。在分析了“互联网+”时代大学生的阅读的现状基础上,提出大学生阅读推广的路径,即在“互联网+信息化平台”“互联网+阅读载体”“互联网+内容方法创新”等方面下功夫,营造浓厚的书香氛围。 Reading promotion is an important part of campus culture. In the new media era, there are many ways for college students to acquire knowledge information. University libraries should take the initiative to adapt to the characteristics of the Internet to carry out reading and promoting activities for college students. Based on the analysis of the status quo of university students ’reading in the era of “Internet +”, this paper puts forward the path of college students’ reading promotion, that is, the Internet + Content Internet Information Platform Internet Reading Media Innovation "and other efforts, to create a strong atmosphere of scholarly.