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本文通过对现阶段空气净化器企业的销售策略进行必要性分析,针对以下空气净化器的市场营销现状,第一.空气净化器销售市场火爆但管理杂乱无章;第二.空气净化器并没有统一的除净标准,更换滤网较麻烦;第三.企业宣传不到位,促销渠道单一,很难招徕新顾客。本文从规范统一除净标准、市场宣传、产品定价、售后服务这些方面提出了改善空气净化器企业的营销现状。
This article through the current air purifier business sales strategy analysis of the necessity of the following air purifier marketing status quo, the first air purifier sales hot but management messy; second air purifier and there is no uniform In addition to net standards, replacing the filter is more troublesome. Third, corporate propaganda is not in place, a single marketing channel is difficult to attract new customers. This article from the standard uniform net addition to the standard, marketing, product pricing, after-sales service these aspects put forward to improve the air purifier business marketing status quo.