官场上,绝对的权力会导致绝对的腐败;在搜索服务市场中,利益的参与也必然会导致诚信和公益的流失。因此,一向标榜搜索结果客观公正的搜索引擎,一向声称“从不作恶”的搜索引擎,在不正当利益面前才会变得如此不堪一击。“三鹿奶粉”事件的爆发,不但牵扯出搜索引擎行业里灰金交易的肮脏一幕,更向外界发出了一个可怕的信号:占据垄断地位的搜索引擎正在严重侵扰信息甄选机制的独立性和公正性,人工干预已沦为搜索领域的潜规则,其独立性和公正性在商业利益的银弹围剿中显得苍白无力。一边是公众对搜索结果公正性的巨大需求,一边是固有商业模式的利益之弊,搜索引擎——这个原本作为第三方的中立平台,该如何在金钱诱惑和公正之间找到最终的平衡?最终是以竞价排名的利益为主导,还是以客观公正为商业行为的基准,或者两者兼而有之?漫漫路上,搜索引擎又将迎来怎样的变数?这是搜索服务提供商必须向社会和公众澄清的话题。 Officialdom, the absolute power will lead to absolute corruption; in the search service market, the interests of the participation will inevitably lead to the loss of integrity and public welfare. As a result, search engines, which have always advertised objective and fair search results, have always claimed that search engines that “never do evil” become so unbearable in the face of unfair interests. The outbreak of the “Sanlu Milk Powder” incident not only involved the dirty scene of gray-gold trades in the search engine industry, but also sent a terrible signal to the outside world: the monopolized search engines are seriously harassing the independence of the information selection mechanism Sexuality and impartiality, human intervention has become the unspoken rules of the search field, its independence and impartiality in the business interests of the silver bullet was pale and weak. One side is the huge public demand for the fairness of the search results, while the disadvantages of the inherent business model benefit, the search engine - the neutral platform originally as a third party, how to find the ultimate balance between money temptation and fairness? Is based on the interests of the PPC or is it based on objective and fair business practices or both? In the long run, what changes will search engines have? This is where search service providers must provide social and Public clarification topic.