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公共关系学是研究行政管理和经营管理活动中组织如何与公众进行双向传播与沟通的一门应用性很强的学科。在市场经济大发展的今天,学生掌握一定的公关理论,公关技能技巧,完善自身的公共关系素质,提高实际公共关系能力,对职场发展有很强的指导意义。《公共关系学》是4学分的一门课程,在考生所学的大学课程中属于相对较容易的一门课程。学习这门课一要注意掌握本课程的思路脉络,只要思路脉络清晰,这门课的理论部分并
Public relations is to study the administrative and management activities of how organizations and the public two-way communication and communication of a highly applied disciplines. In the great development of market economy, students have a certain degree of public relations theory, public relations skills and skills to improve their public relations quality, improve the actual capacity of public relations, career development has a strong guiding significance. “Public Relations” is a 4-credit course that belongs to a relatively easy course among candidates studying undergraduate courses. To learn this course, we should pay attention to grasp the train of thought of this course. As long as the train of thought is clear and clear, the theoretical part of this course