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通过文献资料检索和实证分析方法,从《徐霞客游记》人文地理学角度,深入研究中国旅游日文化内涵与徐霞客精神的辩证关系,进一步揭示出中国旅游的灵魂——文化核心问题.文章认为中国旅游日不能仅仅成为增加旅游门票收入的噱头,而更应该成为弘扬徐霞客精神和宣传“读万卷书、行万里路”旅游文化的全国性节日.徐霞客是一位品德高尚的人,徐霞客精神主要表现在自然和谐、挑战自我、求真务实、积极进取、反对迷信等方面.中国旅游日很有必要与弘扬徐霞客精神紧密结合起来,这样既能学习徐霞客高尚品格,又能通过中国旅游日等一系列主题活动,大力提倡文化旅游、乡村旅游、民俗旅游、生态旅游……不断丰富中国旅游的文化思想内涵.
Through literature review and empirical analysis, from the perspective of human geography in “Xu Xiake Travels”, this paper deeply studies the dialectical relationship between the connotation of Chinese tourist day and the spirit of Xu Xiake and further reveals the soul of Chinese tourism - the cultural core issue. Japan can not only become a gimmick to increase the income of travel tickets, but should be a national holiday that carries forward the spirit and publicity of Xu Xiake and “read 10,000 books and travels thousands of miles.” Xu Xiake is a noble person and Xu Xiake Mainly in the natural harmony, self-challenge, pragmatic, proactive, against superstition, etc .. China Travel Day is necessary to promote the spirit of Xu Xiake closely integrated, so that both to learn Xu Xiake noble character, but also through China Tourism Day A series of theme activities, vigorously promote cultural tourism, rural tourism, folk tourism, eco-tourism ... ... continue to enrich the cultural connotation of China’s tourism.