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酒店业提高服务质量成为酒店管理中永恒的主题,同时也是企业生存的基础。酒店与员工朝夕相处,同舟共济,一起努力开创新的局面,关系密不可分,同时,探索酒店品牌价值构成及提升路径,对于酒店经营发展具有重要意义。文章在分析酒店品牌价值构成的基础上,探讨了酒店品牌价值的提升路径,以及具体对策措施。
Hospitality industry to improve service quality has become the eternal theme of hotel management, but also the basis for business survival. Hotel and staff get along day and night, help each other, work together to create a new situation, are inextricably linked, at the same time, to explore the hotel brand value composition and upgrade path for the hotel business development is of great significance. Based on the analysis of the composition of hotel brand value, the article explores the promotion path of hotel brand value and the specific countermeasures.