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在剖析中小型大学出版发展现实的基础上,对其未来发展道路从思想观念、精准定位、创立品牌、跨所有制经营、技术创新和人才培养等方面进行探索,提出要解放思想、转变观念,精准定位、量力而行,树企业文化、创知名品牌,跨所有制经营、异地开拓市场,技术创新、加快企业转型,引进和培育复合型人才,以期更好地推动中小型大学出版社发展和出版业的繁荣。
On the basis of analyzing the reality of the development of small and medium-sized universities, this paper explores its future development path from the aspects of ideology, precise positioning, brand creation, cross-ownership management, technological innovation and personnel training, and puts forward that emancipating the mind, changing concepts and precise Positioning, do things well, tree corporate culture, a well-known brand, cross-ownership management, open up markets, technological innovation, accelerate the transformation of enterprises, the introduction and nurturing of complex talents, with a view to better promote the development of small and medium-sized University Press and publishing The prosperity.