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“今年年初,志高将全年度的全球销售量定为400万套,其中国内销售220万套,海外销售180万套。而截至5月底,在海外出口板块,志高已完成年度任务的95.4％。因此,预计到今年年底,总销售量将超出预定目标,达到420万套。”志高空调的董事长李兴浩很自信地告诉记者。在2005年,志高空调的销售量为350万套,挺进中国空调制冷行业的前四强。对于1993年刚刚进入空调制造行业的志高来说,这不能不说是一个奇迹。然而,透过这个企业的成长,我们看到的更多的是一个对于“做世界上最好的空调”、“做全球最大的制冷基地”的追求,和一个品牌成长的故事……
Earlier this year, Chigo recorded sales of 4 million units worldwide for the year, of which 2.2 million units were for domestic sales and 1.8 million units for overseas sales, while as of the end of May, Chigo has completed 95.4% of its annual tasks in overseas exports. Therefore, it is estimated that by the end of this year, the total sales volume will exceed the scheduled target to reach 4.2 million sets. “Mr. Li Xinghao, the chairman of Chigo Air Conditioning, confidently told reporters. In 2005, the sales volume of Chigo Air Conditioner was 3.5 million units, making it the top four air conditioner manufacturers in China. For Zhi Zhigang who just entered the air conditioning manufacturing industry in 1993, this can not but be said to be a miracle. However, through the growth of this business, we have seen more of a pursuit of ”being the best air conditioner in the world“, ”being the largest refrigeration base in the world" and a story of brand growth ......