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欧共体统一大市场将于1993年1月1日正式宣告建立,实现人员、资本、商品和劳务四大要素的自由流通,形成一个拥有3.2亿人口的高水准的消费市场。这一大市场为我国企业既带来机会,也带来挑战。如何将这一挑战变为机会,除国家从宏观上凋整政策外,企业要从微观着手,采取积极有效的营销策略,开拓统一大市场。1、投资策略。统一大市场实现“四大流通”以后。在任何成员国进行直接或间接投资,可享受非歧视性的国民待遇,取得执照后,可在其他成员国使用,其产品可流通于整个统一大市场。因此,我囤企业可以采取“正面进攻”的投资策略.直接到欧共体某一成员国去投资建厂设店,可优先考虑到西班牙、葡萄牙等国。这
The unified market of the European Community will be formally announced on January 1, 1993, to realize the free circulation of the four elements of personnel, capital, goods and services, and to form a high-quality consumer market with a population of 320 million. This large market brings both opportunities and challenges to Chinese companies. How to turn this challenge into an opportunity, in addition to the state’s policy of withering from a macro perspective, companies should start from a microscopic perspective and adopt active and effective marketing strategies to open up a unified big market. 1, investment strategy. After the unified big market realizes the “four major circulations”. Direct or indirect investment in any member country can enjoy non-discriminatory national treatment. After obtaining a license, it can be used in other member countries and its products can be circulated throughout the unified market. Therefore, our company can adopt a “frontal offensive” investment strategy. Directly to a member country of the European Community to invest in the establishment of a factory to set up stores, priority can be given to Spain, Portugal and other countries. This