在信息时代中，现代广告无处在，已成为名符其实的“挡不住的诱惑”，然而，公众很少能在媒介上感受到电力广告的视觉冲击。 　　一、电力营销导入现代广告的观念障碍 　　对于现代广告，电力企业存在两种主流意识：一是电力为特殊商品，它是依靠输送配售一次性完成，和一般商 In the information age, modern advertising is nowhere to be, and it has become a truly “temptation to tempt.” However, the public can rarely feel the visual impact of electric advertising on the media. I. The conceptual barriers to the introduction of modern marketing in electric power marketing For modern advertising, there are two mainstream awareness among electric power companies: First, electricity is a special commodity; it is completed by one-off transportation and distribution, and general business.