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传统经济发展由农业经济发展到工业经济,又由工业经济发展到服务经济,当前服务经济正在逐步开始向体验经济转移。本文以体验经济理论和旅游产品市场周期发展的理论为指导,指出休闲农业产品的开发本质是体验经济产品的开发,通过对福州千江月休闲农场体验产品开发的个案案例研究,认为休闲农业体验产品的开发应按照体验经济的发展规律和市场需求特点,来提升产品的价值。
The traditional economic development from agricultural economy to industrial economy, from industrial economy to service economy, the current service economy is gradually beginning to experience the economic transfer. Guided by the theory of experiencing economic theory and the development of tourism product market cycle, this paper points out that the essence of the development of leisure agricultural products is to experience the development of economic products. Based on the case studies of experience products development of Qianjiang Yue Leisure Farm in Fuzhou, The development should be in accordance with the development of economic experience and market demand characteristics, to enhance the value of the product.