步步高广告费按销售额结算,投往央视的多,划给地方的少,而央视广告大部分被地方台换掉,并无有效传播;同时,相对于电视、报纸、户外等大众媒体,步步高地面广告严重不足,广告形式单一,终端宣传品奇缺,且价格昂贵,不能适应大规模终端建设的需求。河南销售网点多而分散,市场推广工作量大、难度 BBK advertising costs by the sales settlement, voted to CCTV more, less to the designated place, and most of CCTV ads were replaced by the local station, and no effective communication; the same time, relative to television, newspapers, outdoor and other mass media, backgammon Seriously inadequate advertising on the ground, a single form of advertising, terminal products lack of information, and expensive, can not meet the needs of large-scale terminal construction. Henan and more sales outlets scattered, marketing a heavy workload, the difficulty