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通过对日本女性时尚杂志化妆品和护肤品广告中使用的拟声拟态词的考察,发现所出现的拟声拟态词大致分为六类:ABAB式、AっBり式、Aっと式或ABっと式、ABり式、AんBC式和ABん式。其中「AっBり」形式的拟声拟态词出现频率最高。且拟声拟态词在化妆品和护肤品广告的使用方面具有以下三个特点:一是不同形式的拟声拟态词用于描述相同的动作;二是为了突出产品特点,数个拟声拟态词并列使用;三是拟声拟态词后接感叹号起强调作用。
By examining the pseudo-mimetic words used in advertisements of Japanese women’s fashion magazines for cosmetics and skin care, it is found that there are roughly six types of pseudo-mimetic words that appear: ABAB type, A type, A type and ABっ と-style, AB ri-type, A ん BC-type and AB-san. The “mote mimetic” in the form of “A っ B ri” appears most frequently. And the mimetic mimetic words have the following three characteristics in the use of cosmetics and skin care products advertisements: First, different forms of mimetic mimetic words are used to describe the same actions; second, in order to highlight the product features, Use; three is the mimetic words followed by an exclamation point play an important role.