1.消费品种多样化。从品种上讲,有熟啤、生啤、纯生啤;从口感香型上讲,有低糖啤、清爽啤、果啤等;从酒精含量上讲,有12度、11度、10度、7度;从包装上讲,有瓶装、易拉罐装、桶装等,而且鲜啤酒的市场占有率不断上升。2.消费对象在扩大。现在不仅城市居民把啤酒当成液体面包,而且 1. Variety of consumer goods. Speaking from the varieties, there are cooked beer, draft beer, pure draft beer; Speaking from the taste of flavor, there are low-sugar beer, refreshing beer, fruit beer, etc .; speaking from the alcohol content, 12 degrees, 11 degrees, 10 degrees, 7 degrees; from the packaging, there are bottled, cans, barrels, etc., but the market share of fresh beer continues to rise. 2. Consumers are expanding. Now not only urban residents treat beer as liquid bread, but also