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在全国开展的现场短新闻评奖活动,给新闻改革吹进了一股清风,对面临强大竞争对手的广播新闻,更是提出了一个重要课题。广播是我国三大新闻传播媒介之一。即使在目前报纸发达、电视兴起的时代,广播仍然以传播速度快、覆盖面大等优势,受到党和政府以及广大人民群众的重视和欢迎。但是,随着报纸、广播、电视三足鼎立之势的形成,如何争夺新闻受众,就成为各新闻媒介的一大课题。我国广播在老对手——报纸,和新对手——电视的夹击之下,不能不承认已失去了过去那种千家万户
A brief on-site press briefing nationwide has brought a fresh air to the news reform and made an important issue for broadcasting news facing a strong competitor. Broadcasting is one of the three major news media in our country. Even in the current era when newspapers are flourishing and television is emerging, radio is still valued and welcomed by the party, government and the broad masses of people with its advantages of rapid dissemination and large coverage. However, with the formation of the tripartite confrontation of newspapers, radio and television, how to compete for news audiences has become a major issue for various news media. Under the attack of old rivals, newspapers, and new rivals, television, our country’s radio can not but admit that it has lost millions of people in the past