近年来,随着经济的发展,财富的积累,很多人便想着过一种高档次的“贵族”式的生活,最好的明证就是,我们的国民已经成为世界上最大的奢侈品消费群体。何谓“奢侈品”?一般意义上是指超出人们生存与发展需求范围的非生活类必需品,同时,它又具有高档、独特、稀少、珍奇、价高等特点。正因如此,奢侈品的营销受众往往是社会的最富有阶层,象征性含义远远超出它的实用性价值。令我们想象不到的是,奢侈品在我国的风行却带有普及性、广泛性,那些社 In recent years, along with economic development and the accumulation of wealth, many people think of a high-end “aristocratic” life. The best proof is that our nationals have become the largest luxury goods in the world Consumer groups. What is “luxury”? In a general sense, it refers to the non-life necessities beyond the scope of people’s needs for survival and development. At the same time, it has the characteristics of high-class, unique, rare, rare and expensive. Because of this, luxury marketing audience is often the richest class of society, the symbolic meaning far beyond its practical value. What we can not imagine is that the popularity of luxury goods in our country but with universal, extensive, those clubs