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军队微媒体的发展顺应了传播格局变动的新趋势,孕育着军队媒体融合发展的新希望。微媒体要坚持内容为王的原则,把内容生产作为第一要务。必须遵循微传播内容生产方式,坚持原创,善于聚合,悉心策划,多元呈现;必须把思想性放在第一位,追求内容产品的深度和精美;必须研究把握用户的特点需求,提高内容生产的精准针对性。
The development of the military micro-media conforms to the new trend of changes in the pattern of communication and gives birth to new hope for the integration and development of the military media. Micro-media should adhere to the principle of content is king, content production as a top priority. Must adhere to the mode of production of micro-propagation content, adhere to the original, good at polymerization, careful planning, multiple present; must ideological first, the pursuit of the depth and exquisite content products; must study and grasp the characteristics of the user needs to improve the accuracy of content production Targeted.