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瑞士苏黎世工业大学管理学院院长勃兰姆教授以及教授助手舒勤工程师应我院邀请,于三月九日至三月十一日在我院讲学。勃兰姆教授讲授的主题是“产品规划和发展”,也就是产品开发的问题。随着市场经济活跃,扩大企业自主权,产品开发是结合我国当前国民经济调整方针中一个需要很好研究解决的问题;尤其是使得我国机电产品打入国际市场,增强出口能力,有着重要意义。这次讲学的内容比较广泛、深入,其特点是: (1) 讲解了产品开发的全过程:从产品革新的设想开始,通过提议、研制、评价、决
Professor Bramu, dean of Management Institute of Zurich University of Technology in Switzerland, and Shu Qin, a professor assistant, gave lectures at our hospital from March 9 to March 11 at the invitation of our institute. Professor Braun taught the theme of “product planning and development”, that is, product development issues. With the active market economy and the expansion of enterprise autonomy, product development is a problem that needs to be well studied and solved in the current national economic adjustment guidelines of our country. In particular, it is of great significance to make China’s electromechanical products enter the international market and enhance export capacity. The lectures contents more extensive, in-depth, which is characterized by: (1) to explain the whole process of product development: from the idea of product innovation, through the proposal, development, evaluation, decision