近年来,目睹广播电视媒体中充斥的浮躁浅薄、粗俗媚俗之风和文化缺失现象,一些专家、学者和有识之士指出:要想使媒体的整体文化形象得到改善,真正发挥其传播文化的重要功能并达到良好的传播效果,提高广播电视媒体从业者的文化素质刻不容缓,而提高以有声语言为传播手段的广播电视播音员主持人的文化素养更是对建构媒体文化气质、优化节目传播效果起着直接的作用。因此,播音员主持人在准确把握好新闻工作者这一身份的同时,也要同时履行好自身作为文化传承者这一角 In recent years, some experts, scholars and people of insight have witnessed the fickle, vulgar and kitsch winds and lack of culture that are abundant in radio and television media and pointed out: If we want to make the overall cultural image of the media better and give full play to its dissemination culture Important functions and to achieve good communication effect, to enhance the cultural quality of radio and television media practitioners without delay, and to improve the audio language as a means of communication of radio and television announcers host cultural literacy is to build the media and cultural temperament, optimizing program delivery Play a direct role. Therefore, the presenter in the accurate grasp of the identity of journalists at the same time, but also to fulfill their good as a cultural heritage of this corner