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关系营销是当今世界最为先进的营销理念。在诸如奢侈品产业、酒店、信用等领域有着广泛的应用。可数据库营销额外的成本费用以及应用技术的缺乏使得数据库营销很难在大众化产业施展其迷人魅力。本文便以数据库营销的实际效用为立足点,结合快餐、家电、零售业的数据库营销应用,展示数据库营销在中国的巨大应用前景。
Relationship marketing is the most advanced marketing concept in the world today. In areas such as luxury goods, hotels, credit and has a wide range of applications. However, the extra cost of database marketing and the lack of application technology make it difficult for database marketing to exert its charm in the popular industry. This article will be based on the actual effectiveness of database marketing as a foothold, combined with fast food, home appliances, retail marketing database applications, database marketing shows great potential in China.