【摘 要】
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The paper provides a historical overview of the Chinese wine industry and its current situation, which could not elude generalization and simplification.Enormou
【机 构】
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School of Foreign Languages Chengdu College,Sichuan Normal University,
论文部分内容阅读
The paper provides a historical overview of the Chinese wine industry and its current situation, which could not elude generalization and simplification.Enormous regional diversity in China compels differentiated regional studies in terms of production, consumer behaviors and marketing strategies.The historical evolution of the Chinese wine industry reveals different settings for wine business in China, which shaped deep-rooted wine culture.
The paper provides a historical overview of the Chinese wine industry and its current situation, which could not elude generalization and simplification. Enormous regional diversity in China compels differentiated regional studies in terms of production, consumer behaviors and marketing strategies. The historical evolution of the Chinese wine industry reveals different settings for wine business in China, which shaped deep-rooted wine culture.
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