国内报业集团经历了从办报纸到办报业、从办报业到全媒体的发展路径,对于专业报来说,如何实现从报纸到报业、再到全媒体的转型升级呢?本文作者提出专业报的“四化”发展思路。传统办报模式下包括专业报在内的纸媒主要角色是内容产品的提供者,在新传播格局下,专业报除了在内容产品上更加精细化之外,还应该寻找新的增长点,关键是要在专业化、社会化、市场化、多元化方面做好做足文章。坚持“专业化”方向不动摇 The domestic newspaper group has gone through the newspaper from the newspaper to run the newspaper industry, from newspaper industry to all media development path, for the professional newspaper, how to achieve from newspapers to the press, and then to the whole media transformation and upgrading it? Proposed professional newspaper “Four Modernizations ” development train of thought. The traditional media mode, including professional newspapers, including paper media, the main role is the content of the product provider, in the new communication structure, in addition to professional content in addition to more refined products, but also should find new growth points, the key is In the professional, social, market-oriented and diversified aspects do a good job article. Adhere to “professional ” direction unshakable