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从广告营销的角度,分析目前热点话题“体验”的特点,并将其引申至网络,探讨如何实现并优化网络体验,真正做到以用户为中心,从而赢得用户的好感和依赖,影响其选择和判断,最终形成消费习惯,为产品销售服务。
From the perspective of advertising marketing, this paper analyzes the characteristics of the current hot topic “Experience ” and extends it to the Internet to explore how to implement and optimize the network experience so as to truly take the user as the center to win the user’s favor and dependence and influence Its choice and judgment, the final formation of consumer habits, product sales and service.