网络传播背景下的重大典型报道如何契合受众关注?这是军内外新闻工作者面临的现实课题。空军政治部文工团“红心向党”的创作员阎肃这一重大典型的成功宣传,给了我们很好的启示:吸引带来关注,网络时代的重大典型宣传必须引人入胜;人气源自地气,必须善于运用讲故事的方式叙事论理;互动激发活力,必须积极引领广大网民参与“二次传播”;共享扩大影响,必须整合媒体力量打造资源信息超市;碎片易于传播,必须重视加工制作简约直观的信息产品;习惯改变阅读,必须充分发挥“两微一端”的传播功效。 How can the major typical reports under the background of internet spread to the attention of the audience? This is a realistic issue facing journalists inside and outside the military. Yan Su, the creator of the “Red Heart to the Party”, gave us a very good inspiration: to attract attention, the typical propaganda of the Internet age must be fascinating; popularity from the ground Gas, must be good at using storytelling narrative theory; interactive stimulate vitality, we must actively lead the majority of Internet users to participate in “second communication”; share to expand the influence, we must integrate the power of media resources to build supermarkets; fragmentation is easy to spread, we must attach importance to processing Produce simple and intuitive information products; used to change reading, we must give full play to “two ends ” communication effectiveness.