钢筋、水泥组成了现代城市坚硬的风景线;岗位竞争、市场竞争形成了人们脸上冷漠的表情;坚硬和冷漠侵蚀的结果,人们的心灵由脆弱、浮躁发展到寻求解脱和平静。当人们渴望得到关怀、帮助和爱心时,品牌创新必须融入人文关怀。一、品牌创新和人文关怀任何一种新技术、新品牌的出现,人们必然会产 Reinforcement and cement make up the hard line of the modern city. Job competition and market competition have formed the indifferent expressions of people’s faces. As a result of hard and indifferent erosion, people’s minds develop from fragility and impetuousness to seeking relief and peace. When people long for caring, helping and caring, brand innovation must be integrated into humanistic care. First, brand innovation and humanistic care Any new technology, the emergence of new brands, people are bound to produce