《智本论》作者相晓冬在其博客中写道:“肯德基和麦当劳、可口可乐和百事可乐竞争了上百年,却一直相互辉映构成人类商业文明的双子星座,原因在于,他们在商业思想上能够做到尊重和敬畏对手,可口可乐的某总裁曾被问及长盛不衰的秘诀时回答:因为我们有一个伟大的对手。” Xiang Xiaodong, author of Wisdom Theory, wrote on his blog: “KFC and McDonald’s, Coca-Cola and Pepsi competed for hundreds of years, but they have been forming the twin constellations of human business civilization because they are in business thinking To be respectful and respectful opponents, one of Coca-Cola’s CEOs was asked about the long-lasting secret: ”Because we have a great opponent.“ ”