微信公众平台的构建,对于新闻传播来说,会产生正负两种性质的效应,就正面效应来说,该方式使得新闻受众增加,提高了新闻传播的互动性,实现了新闻的即时、精准推送;就其负面效应来说,这一方式使得新闻与娱乐的界限日益模糊,新闻媒体社会责任淡化,而且由于同质化新闻泛滥,新闻质量大大降低。 WeChat public platform for the construction of the news, it will have two positive and negative effects, the positive effect, this approach makes the audience increased news media to improve the interaction, to achieve the news of real-time, accurate In terms of its negative effects, this approach has made the boundary between news and entertainment increasingly blurred, the social responsibility of the news media has weakened, and the quality of news has been greatly reduced due to the proliferation of homogenous news.