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在网络4G普遍化的今天,为消费者即时冲刷最新娱乐资讯,让新鲜时事更快捷地占据人们的视线,手机里安装的各类社交APP,于新媒体时代,人人都是媒介,人人皆可参与,从发布、互动、分享到整个传播过程,有爆点的事件,往往几天内,点击率即可上千。纪实公关正是在这种移动网络环境下,被众多品牌加以运用。但社交网络同时也是把双刃剑,成败除了产品本身的硬件,还有其附加的软实力和产生的社会效应,如果仅是人云亦
In today’s universal network 4G, consumers instantly flush the latest entertainment information, allowing fresh current events to occupy people’s eyes faster and faster. All kinds of social APPs installed in mobile phones are used by everyone in the new media era. Everyone is a medium, Can participate, from the release, interaction, sharing to the entire communication process, a burst of events, often within a few days, the click rate can be thousands. Documentary public relations is precisely in this mobile network environment, by many brands to be used. However, social networking is also a double-edged sword, success or failure of the hardware in addition to the product itself, as well as its additional soft power and the resulting social effects, if only people