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进入21世纪以来,随着新经济革命的深入和经济全球化进程的加快,现在已经是知识经济时代,知识产权也已成为企业的重要战略资源,做好企业的知识产权管理可以提高企业的竞争力。本文笔者从企业的专利和商标等战略角度出发,分析了分析企业现有知识产权管理的现状和问题,并提出了现代企业知识产权管理需要的对策。
Since entering the 21st century, with the deepening of the new economic revolution and the acceleration of economic globalization, it is now an era of knowledge-based economy and intellectual property has also become an important strategic resource for enterprises. Doing a good job of managing their intellectual property rights can enhance their competition force. In this paper, the author analyzes the status quo and problems of the existing intellectual property management in enterprises from the perspective of the patent and trademark of enterprises, and puts forward the countermeasures needed for the management of intellectual property in modern enterprises.