广告设计与制作专业人才培养方案,是本专业适应广告产业而健康协调发展的引擎。确立人才培养目标规格、建立专业及课程标准、创新“技艺兼融,学做一体,一岗多证,三创并举”的高职广告人才培养模式、建设“三师”结构教学团队、实施教学体系调整和专业核心技能课程的项目化改革、加强校内外实训基地建设、推动校企深度融合等,是专业建设的重点环节。 Advertising design and production of professional training programs, is the professional adaptation of the advertising industry and healthy and coordinated development of the engine. The establishment of professional training objectives and specifications, the establishment of professional and curriculum standards, innovation, “skills and financial integration, learning as one, more than one post, three create both” high vocational advertising personnel training mode, the construction of “three division” structure teaching Team, the implementation of the teaching system adjustment and professional core skills curriculum reform, strengthening the construction of training bases inside and outside the school, and promote the depth of integration of school-based enterprises, is the focus of professional construction.