市场经济推动“熟人社会”向“陌生人社会”过渡,信任危机让人们的情感走向冷漠和封闭。人类的情感需要常常无法得到满足,情感营销应运而生,在物质商品之上注入情感来打动人心,万宝路和可口可乐等优秀企业都曾做出了有益的尝试。海底捞在国内以真情服务闻名,为企业赢得了良好的市场口碑和顾客忠诚。 Market economy promotes “acquaintance society ” to “stranger society ” transition, the crisis of confidence so that people’s feelings toward apathy and closed. Emotional needs of human beings are often unmet. Emotional marketing emerges as the times require. Emotions are thrown on top of material goods, and some excellent companies such as Marlboro and Coca-Cola have made helpful attempts. Sea fishing in the country known for the truth service for the enterprise has won a good market reputation and customer loyalty.