为消费者创造价值,企业始终面临着挑战。“企业只有两个功能,创新和营销,其余都是成本。”这是当年管理大师彼得德鲁克的信条。在上海华普汽车这样一家民营企业里,营销和创新在“海派汽车”的品牌诉求中居然得到了统一。他们的探索卓有成效,一个颇具特色的华普模式已经显露出可观前景,让我们走近他们,分享一下这种令人振奋的创新营销带来的头脑风暴。 To create value for consumers, companies have always faced challenges. “The business has only two functions, innovation and marketing, and the rest are costs.” This was the creed of the management guru Peter Drucker of the year. In a private company such as Shanghai Maple Auto, marketing and innovation have been unified in the brand appeal of “Shanghai Pai Auto”. Their exploration has been fruitful. A distinctive Warburg model has shown considerable promise. Let us approach them and share the brainstorming brought about by this exciting and innovative marketing.