有些创新在某些环境里获得爆炸性的成功但在某些环境里则不了了之。但如果惧怕失败,颠覆性营销就没有出现的机会,也就无法改写营销游戏规则。让失败“了不起”“失败是唯一一种能带来颠覆性步的方式。”谷歌的奥斯托·泰勒(AstrTeller)说。泰勒负责运营谷歌秘密实验(Google X)。谷歌秘密实验室创造了谷自动驾驶汽车(谷歌宣传已无事故行驶4万公里)和谷歌眼镜—这是一款“拓展实”的眼镜,具有和智能手机一样的功能可以通过声音控制拍照、视频通话和辨方向,还能上网冲浪、处理文字信息和电邮件等。但是,泰勒说大多数人对失败 Some innovations have been explosively successful in some environments but have disappeared in some environments. However, if you fear failure, subversive marketing will not have the opportunity to rewrite marketing game rules. Making failure “fantastic”“failure is the only way to bring about subversive steps.” Google’s Astr Teller said. Taylor is responsible for running Google’s secret experiment (Google X). Google Secret Labs has created the valley self-driving car (Google propaganda has run 40,000 kilometers accident-free) and Google glasses - this is an “expanding real” glasses, with the same function as a smartphone can take pictures through sound control , video calls and directions, but also to surf the Internet, processing text messages and e-mail. However, Taylor said that most people fail