进入新世纪以来,互联网发展迅猛。特别是近十年来,以互联网为基础的新媒体异军突起,网络虚拟社会日益成为意识形态的主要阵地和了解民情、反映民意的重要平台,网络舆论的引导与管理日益成为社会管理的重要课题。随着新媒体的影响力日益增强,国内外新媒体研究方兴未艾。以“新媒体”为主题词,在中国知网中国学术文献网 Since entering the new century, the Internet has developed rapidly. Especially in the past ten years, the new media based on the internet has been on the rise. The network virtual society has increasingly become the main front for ideology and an important platform for understanding public sentiment and reflecting public opinions. The guidance and management of online media has become an increasingly important issue in social management. With the increasing influence of new media, new media research at home and abroad is in the ascendant. To “new media ” as the keyword, in China Knowledge Network Chinese academic literature network