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通过阐述企业文化的差异性及文化冲突现象,系统地分析了并购整合中企业文化整合的意义及必要性;并重点研究了企业文化整合的多种模式,针对企业文化整合的误区提出了建设性的实施策略,为企业并购中的文化整合提供了一个富有价值的应用指导及借鉴。
Through expatiating on the difference of corporate culture and the phenomenon of cultural conflict, this paper systematically analyzes the significance and necessity of corporate culture integration in M & A integration. It also studies various modes of corporate culture integration and puts forward constructive suggestions according to the misunderstanding of corporate culture integration The implementation of the strategy for the merger of enterprises in the cultural integration provides a valuable application guidance and reference.