王老吉和加多宝的广告争霸已陷入白热化的胶着状态,谁先停手谁先死,但广告战不是一味的蛮力硬打,而是见招拆招的智斗,必须根据形式的变化,增加新的元素。王老吉与加多宝马拉松式的诉讼期间,加多宝一边忙着打官司,一边为自己准备退路,除了在渠道上积极布局外,还在一些有影响力的省级卫视及广东地方电视台打广告。在加多宝铺天盖地的广告打压下,王老吉也开始醒悟反击,凉茶双雄的广告战正式打响。在 Wang Laoji and JDB’s advertising hegemony has fallen into a stalemate, and whoever stops first is the first to die, but the advertising campaign is not blindly brute-force fighting, but is a matter of wisdom, and must be based on changes in form. New element. During Wong Lo Kat’s and Kadobo Marathon-style lawsuits, Kadoburo was busy with lawsuits while preparing for his own escape route. In addition to actively deploying channels, he also advertised in some influential provincial TV stations and local TV stations in Guangdong. . Under the pressure of Jiaduobao’s overwhelming advertisements, Wang Laoji began to wake up and counterattack. The ad campaign of herbal tea was officially launched. in