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微信自2011年被腾讯公司成功推出以来,它凭借其自身优势战胜了Kik、米聊等同类软件,在短短2年之内,微信注册用户量便轻松超过了6亿。如今,随着微信功能的不断丰富和强大,每天使用微信的活跃用户更是数以亿计,其影响力势不可挡。然而,不容忽视的是,恰如丹尼尔·贝尔所指出的那样“我相信,当代文化正在变成一种视觉文化,而不是一种印刷文化,这是千真万确的事实”。(1)显然,在当前视觉文化的特定环境下,图像、广告、视频等各种视觉化的形式无论是在数量上还是在质量上都得到了有效
Since it was successfully launched by Tencent in 2011, WeChat has won over 600 million registered users of WeChat in just two years with its own advantages over Kik and other similar software. Nowadays, with the continuous enrichment and strength of WeChat functions, the number of active users who use WeChat every day is even more than 100 million. Its influence is overwhelming. However, it should not be overlooked that just as Daniel Bell pointed out, “I believe that contemporary culture is becoming a visual culture rather than a printing culture. This is the true truth.” (1) Clearly, in the current context of visual culture, the various forms of visualization, such as images, advertisements, videos, are both quantitatively and qualitatively valid