随着陕南各地旅游业的发展,旅游安全事故时有发生。旅游安全是旅游业发展的基石,要想更好的发展旅游,必须重视旅游安全。通过在陕南一些客流量较大的著名景点向游客发放调查问卷获取数据,分析游客对陕南旅游业安全现状的感知,找出其中的问题并提出解决措施,以期为陕西省旅游管理部门在今后制定相关政策和旅游营销方案时提供参考。 With the development of tourism in southern Shaanxi, tourism safety accidents have occurred. Tourism safety is the cornerstone of tourism development, in order to better develop tourism, we must attach importance to tourism safety. This paper analyzes the tourists’ perception of the safety status of tourism in Southern Shaanxi by finding out the questionnaires to some tourists in some famous tourist spots with large traffic in southern Shaanxi, finding out the problems and putting forward the solutions to them, In the future to develop relevant policies and tourism marketing programs provide a reference.