论文部分内容阅读
新时期下中小企业的营销策略创新问题已经成为当今社会比较热门的话题,所以对其的严重也就具有一定的实用价值。本文就新时期下中小企业的基本特点和创新营销策略问题进行分析,重点阐述其作用的要求和意义,在其基础上对中小企业在新时期环境下的创新营销策略现状进行分析,提出中小企业在创新期间的具体问题,并且总结了解决问题的对策和建议,以期帮助中小企业更好更快的发展。
Under the new era, the marketing strategy innovation of SMEs has become a hot topic in today’s society, so its seriousness also has some practical value. This article analyzes the basic characteristics of SMEs under the new era and innovative marketing strategies, focusing on the role of the requirements and the significance of SMEs in the new era based on the analysis of the status quo of innovative marketing strategies, small and medium enterprises During the innovation period, the specific problems were summarized, and the solutions and suggestions to solve the problems were summarized with a view to helping SMEs to develop better and faster.