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在人民币升值、劳动力成本上升的背景下,深圳品牌在内销市场上频频出彩。另一方面,深圳品牌不甘于内销,目标瞄准国际市场,要实现从OEM(代工生产)到ODM(原始设计制造商)再到OBM(原始品牌制造商)的跨越。近日深圳钟表珠宝企业赴瑞士巴塞尔世界钟表珠宝博览会参展,许多品牌身负重任,要将深圳品牌拿到国际市场上去销售。品牌国际化要摈弃OEM的接单理念“摈弃接单理念已经刻不容缓!”伯尼(BERNY)总经理朱福增有着近20年服务海外客户的经验,该公司在产品设计、制造、服务等方面,均具有较高的综合能力。他赴瑞士巴塞尔参展已不下10次,今年赴巴塞尔参展后,深有感触,认为深圳钟表企业应该摈弃利用巴展接OEM订单的现状。
In the context of RMB appreciation and rising labor costs, the Shenzhen brand has been on the domestic market frequently. On the other hand, the Shenzhen brand is reluctant to sell domestically, aiming at the international market and striding from OEM (OEM) to ODM (Original Design Manufacturer) to OBM (Original Brand Manufacturer). Recently, watches and jewelery enterprises in Shenzhen to Basel World Watch and Jewelery Expo in Switzerland, many brands shoulder the responsibility to take the Shenzhen brand to the international market. Brand International to abandon the OEM’s order-taking philosophy “It’s no excuse for abandoning the concept of order-taking.” Bernard Brosy, General Manager of Shanghai Bernard Zhu, has nearly 20 years of experience serving overseas customers in product design, manufacturing, service and more , All with high comprehensive ability. He went to Basel, Switzerland to participate in the exhibition no less than 10 times. After his visit to Basel this year, he felt deeply that Shenzhen watch companies should abandon the status quo of using the OEM to order their booths.