据新生代市场监测机构提供的“中国城市消费者广告接受力度调查报告”显示,不同的媒体广告对受众的影响力有很大差异。传统媒体对工作固定、年龄偏大、出行较少的女性群体有较强影响,而对于作为消费市场中流砥柱的青壮年人群影响比较微弱。后者多被贯以理想和事业的信徒之名,“在路上”是其鲜明的个性标志。 According to the New Generation Market Monitoring Agency’s “Report on the Acceptance of Chinese Urban Consumers’ Advertisements”, the influence of different media advertisements on the audience is quite different. Traditional media has a strong influence on female work groups with fixed age, older age and fewer trips, but relatively weak influence on young adults who are the mainstay of the consumer market. The latter is often the name of believers who are ideal and career, “on the road ” is its distinctive personality.