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城市色彩意象是人们对城市物质环境色彩的心理感知,是城市色彩特征的一种概括。从城市色彩意象的视角探讨城市色彩规划策略,是从使用者的角度、以构建城市风貌特色为目标的城市色彩规划策略。文章将理论研究与实证研究相结合,探讨了基于城市色彩文化、城市色彩面貌、城市空间尺度、城市体验方式、城市体验深度分析的城市色彩规划策略。
The urban color image is the psychological perception of the color of the urban material environment and is a generalization of the urban color features. From the perspective of urban color image to explore the city color planning strategy, from the user’s point of view, to build the urban style features as the goal of urban color planning strategy. The article combines theoretical research and empirical research, and discusses urban color planning strategies based on urban color culture, urban color appearance, urban spatial scale, urban experience mode, and urban experience depth analysis.