论文部分内容阅读
为进一步促进中国品牌的建设与发展,推动中国企业的品牌化、国际化进程,提高中国品牌建设的理论化、科学化水平,加强品牌企业间的交流与合作,营造并优化中国品牌发展环境,积极评价并传播中国品牌价值成果,中国品牌建设促进会日前正式确认《中国品牌》杂志成为该会唯一指定信息发布平面媒体。中国品牌建设促进会是经国务院同意并经民政部批准成立的组织,由国家质检总局负责筹备成立,其宗旨是落实国家“十二五”规划
In order to further promote the construction and development of Chinese brands, promote the branding and internationalization of Chinese enterprises, raise the theoretical and scientific level of brand building in China, strengthen exchanges and cooperation among brand enterprises, create and optimize the development environment for Chinese brands, Positive evaluation and dissemination of China's brand value results, China Brand Building Promotion Association has officially confirmed that “China Brand” magazine has become the only designated the information dissemination of print media. China Association for the Promotion of Brand Building is an organization approved by the State Council and approved by the Ministry of Civil Affairs. The AQSIQ is responsible for the preparation and establishment, and its purpose is to implement the national “Twelfth Five-Year Plan”