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尽管“双11”、“双12”被外界视为电商造出来的节日,但惊人的销售数字还是让业界看到了电商对消费需求的刺激与拉动作用。电商对零售渠道深远的影响导致传统渠道格局发生巨大变革,企业无一例外地将电商作为重要新兴渠道进行投入和布局。对于这一趋势,2013年3月的中国家电博览会(简称AWE)上,首届中国家电产业渠道商大会就曾抛出过相同的话题和观点,引发各界激烈探讨。而在2014年AWE举办期间,主办方将举行渠
Although “double 11 ”, “double 12 ” is regarded as the festival made by the electricity supplier, but the alarming sales figures still allow the industry to see the electricity supplier to stimulate and stimulate the consumer demand. The far-reaching impact that e-commerce has on retail channels has led to a drastic change in the traditional channel structure. Enterprises, without exception, have invested and deployed e-commerce as an important emerging channel. In response to this trend, the same topic and viewpoints have been thrown at the first China Home Appliance Industry Channel General Conference in March 2013 at the China Household Electrical Appliances Exposition (referred to as AWE), triggering heated discussions from all walks of life. In the AWE 2014, the organizers will hold the quarry