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旅游业向称好客产业,它所体现的经典服务内涵,更是一向为服务管理和营销专家所推崇。随着经济水平的进一步提高,人们休闲时间和消费支配能力的增强以及追求多样化感情生活的需求,旅游业也被看好为下一世纪将持续快速增长的产业,因此旅游业成为服务研究的一个典型领域。由于竞争的激烈化,现代旅游企业普遍面临着严峻的挑战:即如何进一步提升服务品质,更有效地推广服务产品,去真正满足现代旅游消费者日益多样化的消费需求。
Tourism to the hospitality industry, it reflects the classic service connotation, it is always respected by service management and marketing experts. With the further improvement of economy, the enhancement of leisure time and consumer dominance, and the demand for diversified emotional life, tourism is also favored as an industry that will continue to grow rapidly in the next century. Therefore, tourism has become a service research Typical area. Due to the fierce competition, modern tourism enterprises generally face the severe challenge: how to further improve service quality, promote service products more effectively, and truly meet the increasingly diverse consumer demand of modern tourism consumers.