对报业而言,成功的“差异化”来源于报纸独特理念、产品质量本身、广告经营体系、发行方式、人员结构等一系列因素,其核心在于报业组织所有活动之间的相互协调,而不仅仅取决于采编和发行部门。 For the newspaper industry, the successful “differentiation ” comes from a series of factors such as newspaper unique idea, product quality itself, advertising management system, distribution method and personnel structure. The core lies in the mutuality among all the activities of newspaper organizations Coordination, not only depends on the editing and distribution department.